Single Project Template Back to Portfolio Web Design Modern E‑Commerce Platform Redesign A complete UX overhaul and visual refresh for a leading online retailer, resulting in a 45% increase in conversion. Client TechNova Inc. Timeline 8 Weeks Role Lead Designer Tools Figma, Webflow, React Project Overview The client needed a complete redesign of their outdated e‑commerce platform to improve user experience, mobile performance, and brand consistency. We started with in‑depth user research and competitive analysis. The new design introduces a clean, minimal interface with a focus on product discovery and a frictionless checkout flow. We used a modular design system that allowed the development team to implement features rapidly. “The redesign transformed our online store. Our bounce rate dropped by 30% and sales increased significantly within the first month.” Design Approach We used a mobile‑first approach, ensuring the experience was seamless across all devices. A new typography scale, refined color palette, and micro‑interactions were introduced to guide users naturally through the shopping journey. Visit Live Website